MEDIA HIGHLIGHTS – AS SEEN IN

Article in The Trend Spotter

“Australian wellness business, InnerOrigin is pioneering a campaign for brands to declare all ingredients in their perfumes. At this current stage, there are no rules for this disclosure. The “Wouldn’t You Like to Know” series aims to set the standard for all perfumes in Australia to declare the ingredients in their products, and have them assessed by InnerOrigin’s Expert Advisory Board.”

Article in Inside Small Business

“Often, small-business owners don’t want to invest in wellness strategies because they fear they may spend money on products or services they don’t like. Nowadays, apps and services allow trial periods or a try-before-you-buy so that people and organisations can test out their service free of charge. That’s certainly the case for InnerOrigin, whose pop-up and flagship stores allow individuals to try products before ordering.”